

The best defense AND a strong offense - Think like a publicly-traded company
We received a number of responses to our March DeltaSigma Insight on the aggressive positioning by publicly-traded Medicaid and Medicare plans. The most frequent question was, how can a non-profit health plan beat a publicly-traded plan at its own game? From our perspective, well-managed publicly-traded companies focus on two main areas. First they seek to proactively minimize all forms of risk. By anticipating and planning how to counter or prevent potential "worst case s