From time to time we get a blinding insight into a healthcare issue or practice and feel compelled to share it through our blog. Please feel free to provide your own flashes of brilliance to these missives.
While it's clear that a very small portion of a health plan's membership represent a disproportionately high percentage of total medical costs, it's not as clear how to engage all of these members in a positive and proactive approach to impacting their own care. Most care management outreach programs can achieve a 50 percent engagement rate and some may even get as high as 60-70 percent but is that good enough? Not even close – because many of these non-engaged members have