Creating stickiness with high-deductible health plans
The proliferation of high-deductible plans (HDHP) has created rising resentment in members who believe that insurers charge high premiums for health plans with poor benefits. Unfortunately, there's some truth to that argument as members often face significant out-of-pocket expenses with little health plan interaction until they've met their deductible–a goal no member wants to attain. While that may seem to be a prudent strategy given that over three fourths of those with HDH
